A great deal of time and money can go into the process of selecting a marketing agency, so it’s incredibly important to get it right the first time. Don’t forget the essentials. Data security, compliance, and quality of service might not be the most exciting points when you’re talking to creative and strategic partners, but they’re still incredibly important. Here is an essential checklist of what to look out for:
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Does the company have ISO 27001 certification?
Increasingly, companies want to know how secure agencies will be in the handling of their information. The ISO 27001 accreditation is a single indicator that proves that an agency has all of its procedures in place relating to information security. That includes everything from technical aspects such as having the latest software installed, to procedures around appointing new members of staff, and even making sure that the company’s doors have adequate locks. Linehub has recently gained this accreditation, and we believe it is an essential question to ask in the appointment process.
Are they active in preventing fraud?
It’s important to gauge their commitment to fraud prevention measures. Ask them what security measures they have in place to protect against fraud. Do they conduct regular security audits and assessments to identify fraud vulnerabilities? 
Do they have a good Net Promoter Score (NPS)?
A good NPS reflects a high level of customer satisfaction and loyalty. It indicates that the company has consistently provided excellent products, services, or solutions; that the company is reliable and trustworthy, and they focus on continuous improvement. Ultimately, hiring a company with a good NPS provides assurance that you are working with a reputable and customer-focused organization.
While there is a raft of other areas to consider when interviewing a potential service provider, it’s all too easy to forget the basics – by ensuring the above eight points are included, you’ve at least minimized the potential for sleepless nights in the future.
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